DHL Express is an Official First Tier Sponsor of Women’s Fashion Week.

DHL, the world’s leading logistics company, will bring the exquisite Parisian Haute Couture to Singapore for the city’s inaugural Women’s Fashion Week 2011 (WFW 2011) Singapore.

As the Official Logistics Partner, the partnership involves DHL leveraging on its global expertise to provide the perfect-fit logistical solutions needed to bring the works of eight French Couture Houses from Paris to the runway at the The Shoppes at Marina Bay Sands in Singapore. The execution and movement of the shipment will be performed at its highest level to ensure the integrity of the delicate creations of these renowned designers – Alexis Mabille, Anne Valérie Hash, Christophe Josse, Dominique Sirop, Eymeric François, Gustavo Lins, Maxime Simoens and Stephane Rolland.

“Haute Couture represents the epitome of fashion, talent, expertise and craftsmanship. We are excited to be a part of the inaugural Women’s Fashion Week 2011 Singapore and for putting the Lion City on the list of the top ten most fashionable capitals. Over the years, DHL has gained extensive experience and knowledge of the fashion industry and we have developed tailor-made transport solutions to address the needs of the industry. WFW 2011 Singapore is the perfect platform for us to demonstrate our expertise and knowledge in handling such delicate shipments. Just like Haute Couture, it is DHL’s promise to offer exemplary level of service to our customers and partners,” said Herbert Vongpusanachai, Managing Director, DHL Express Singapore.

Frank Cintamani, WFW 2011 Singapore’s Chairman and Founder of Fide Multimedia commented, “This is an international fashion coup for us with eight French Couture houses showcasing their works in Singapore and in Asia for the first time! We are equally fortunate to have DHL coming onboard as the Official Logistics Partner. Given its excellent service history and trusted handling of valuables, it is logistics at its best. We are therefore, fully confident of entrusting DHL to deliver these expensive and delicate Couture pieces safely and efficiently to us.”

As international specialists in the logistics industry, DHL understands the need for highly reliable and rapid shipping services needed by the fashion industry. Having worked with many well-known fashion labels and top brands of the apparel industry globally, DHL has developed customised transport solutions that address the latest trends in the fashion world. DHL’s presence in more than 220 countries and territories ensures that the creations of top international designers arrive at major fashion shows right on time.

The Women’s Fashion Week 2011 Singapore will be held at the Sands Expo and Convention Centre, Marina Bay Sands from October 26 to 30, 2011. DHL Express will also be having a showcase / Pop-up store at the event and welcomes enquiries with regards to its services for the international fashion industry.

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